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近年来,全球数字音乐发展迅猛,而其中的手机音乐销售收入在全球十大数字音乐市场所占比例也已经普遍较高,在我国这一比例也达到了73%,市场规模庞大。根据市场调研公司M:Metrics公布的调查报告,手机娱乐服务在中国最为流行,高达34.8%的被调研对象用手机收听音乐。目前,用户基本通信需求已得到满足和保障,并呈现多样化趋势。电信运营商开展手机音乐业务是为满足用户更高层次的需求,目的是增强用户黏性而非直接收入。
In recent years, the rapid development of global digital music, and mobile music sales which accounted for the proportion of the world’s top ten digital music market has also been generally higher in China this ratio has reached 73%, the market size is huge. According to a survey released by market research firm M: Metrics, mobile entertainment services are the most popular in China with up to 34.8% of respondents using their mobile phones to listen to music. At present, the basic communications needs of users have been met and guaranteed, and showing a variety of trends. Telecom operators to carry out mobile music business is to meet the needs of users at a higher level, the purpose is to enhance user stickiness rather than direct revenue.