尽管传播学理论早已表明传播是双向的,在一个相对独立的传播系统中,传递与反馈也是相依相存、相互作用的,但过去任何时候都不如21世纪对互动报纸的呼唤更迫切。当网上BBS、网上聊天,互动游戏、互动电视、手机短信等互动方式已融入人们日常生活时,人们再迫切不过地希望媒体成为 Although communication theory has long demonstrated that communication is two-way, in a relatively independent communication system, transmission and feedback are interdependent and interacting, but in the past, the call to interactive newspaper was less pressing than in the 21st century. When the interactive ways of online BBS, online chatting, interactive games, interactive television and mobile phone text messages have been integrated into people’s daily life, people urgently want the media to become