主持人在主持人节目中发挥了重要作用,为广播电视宣传带来了勃勃生机。同时,我们也应该看到,有些主持人节目,由于主持人自身的原因,影响了传播效果,出现了许多问题,概括起来有“造作虚饰、言不达意、语病频出、错字不断、词汇贫乏、过分随意、游离主题、滥用口语、胡吹乱侃、油嘴滑舌等”方面……造成上述问题的原因是多方面的,在诸多因素中,笔者认为,主持人缺乏强烈的“角色意识”是造成上述问题的重要原因。 The host played an important role in the host program, bringing vitality to radio and television publicity. At the same time, we should also see that some host programs, due to the host’s own reasons, have an impact on the dissemination effect. Many problems have arisen, which are summed up as follows: “making fiction, saying no words, saying frequently, repeating words, vocabulary Lack of freedom, excessive freedom, free theme, abuse of spoken language, flamboyant laugh, lip service, etc. ”The reasons for the above problems are manifold. Among many factors, the author believes that the lack of a strong“ role awareness ” An important reason for the above problems.