妈祖信俗是海峡两岸文化“同源性”的重要体现,也为当前海峡两岸传媒业的合作提供了重要的文化契机。“妈祖之光”作为海峡两岸共同合作推出的大型电视晚会,在民间文化的表达、传递与接受方面,都有着独特的呈现。本研究通过探讨大型电视晚会“妈祖之光”的媒介表达与传播效果,阐释了大众传媒、民间信俗与海峡两岸“文化共同体”的建构三者之间的关系。 Mazu Beliefs are an important manifestation of culture “homology” across the Taiwan Strait and also provide an important cultural opportunity for the current cross-Strait cooperation in the media industry. “Light of Matsu ” As a large television party jointly launched by the two sides of the Taiwan Strait, it has a unique appearance in the expression, transmission and acceptance of folk culture. This study expounds the relationship between mass media, folklore and the construction of “cultural community” across the Taiwan Strait through the discussion of the media’s expression and dissemination of large-scale TV show “The Light of Matsu”.