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2008年1月,中国旅游出版社出版了由王春雷和张灏合著的《第四次浪潮——中国会展业的选择与明天》,该书一经出版便在业界引起了强烈的反响。全书分为“宏观层面:国际竞争规范管理行为”、“实务层面:战略思维指导资源整合”和“支撑层面:全球视野呼唤智力再造”三个篇章,试图从完整的会展产业体系的角度论述中国会展业的现实问题与发展趋势。本期《中国展览》从该书前言中节选了部分文字,以飨读者。
In January 2008, China Tourism Publishing House published the “The Fourth Wave—Choice and Future of China’s Conference and Exhibition Industry” co-authored by Wang Chunlei and Zhang Yu. Once published, the book has aroused strong response in the industry. The book is divided into “Macro level: International competition normative management behavior ”, “Practice level: Strategic thinking guides resource integration ” and “Support level: global vision calls for intelligence reengineering ” three chapters, trying to complete the exhibition The perspective of the industrial system addresses the realities and development trends of the Chinese convention and exhibition industry. In this issue of the “China Exhibition,” some of the texts are selected from the foreword of the book to readers.