随着市场体制日趋完善,企业在经济效益的驱动下,为求得长期生存和发展,新产品的投资无疑至关重要,同时有必要进行相应的策划。如何搞好新产品的投资策划?本文从新产品投资策划的含义及其必要性入手,分析新产品开发过程中投资策划的重要性,进而探讨进行新产品投资策划的应对措施。本文提出了不同于常规采用的投资策划方法,对企业的发展有一定的参考意义。 With the improvement of the market system, under the drive of economic benefits, the investment of new products is undoubtedly crucial for long-term survival and development of enterprises. At the same time, it is necessary to make corresponding plans. How to do a good job of new product investment planning? This article starts with the meaning and necessity of new product investment planning, analyzes the importance of investment planning in the process of new product development, and then discusses the countermeasures for new product investment planning. This paper puts forward different from the conventional method of investment planning, the development of enterprises have some reference value.