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品牌即生命,名牌即市场。名牌战略在我国已成为企业界的一个共识。1997年2月,国家经贸委发出《关于推动企业创名牌产品的若干意见》的通知,被视为名牌战略在我国的广泛展开,各省市相应制定了有关深入开展创名牌和加强质量工作的实施措施。名牌战略是我国建立现代企业制度,深化企业改革,促进企业发展的一项重大举措。它的实施是一个系统化工程,需要许多方面的支撑和支持。本文主要讨论我国创名牌活动中的环境问题,为发展名牌战略提出建议。
Brand is life, brand name is market. The brand strategy has become a consensus in the business community in China. In February 1997, the State Economic and Trade Commission issued a “Circular of Several Opinions on Promoting Enterprises to Create Famous Brand Products”, which was considered as a brand-name strategy to be widely implemented in China. Each province and municipality formulated correspondingly the implementation of in-depth branding and quality enhancement work. Measures. The brand strategy is a major measure for China to establish a modern enterprise system, deepen enterprise reform, and promote enterprise development. Its implementation is a systematic project that requires many aspects of support and support. This article mainly discusses the environmental issues in the creation of brand-name activities in China and provides suggestions for the development of brand-name strategies.