电影海报是电影的广告和名片有宣传影片的思想内容、激发观众的观赏欲望等作用。文字设计是电影海报设计的重要内容,是传递影片信息、构成电影画面、提高影片审美价值等重要方式。文字设计可分为文案设计和字体设计两类,文案设计侧重于文字内容的设计,而字体设计偏重于文字外形的设计,文字设计中要将文案和字体设计与影片的整体风格、思想内容、视觉审美等联系起来。 Movie posters are the movie’s ads and business cards have promotional content of the film, stimulate the audience’s desire to watch and so on. Text design is an important part of the design of movie posters. It is an important way to deliver movie information, form movie images and enhance the aesthetic value of the movie. Text design can be divided into two types of design and font design, copy design focuses on the design of text content, and font design emphasis on the design of the text shape, text design should be the style of writing and font design and the overall style of the movie, ideological content, Visual aesthetic and so on.