中职汽车营销赛项于2014正式成为国赛项目,一经出现,便以其赛项设置贴近企业需求热点、岗位实际能力、中职培养目标等特点引起各方的广泛关注和中职学校的积极参赛。笔者于2015年指导学生参加该赛项,获全国一等奖。在训练过程中,对中职汽车营销赛项的训练深入思考,形成初步的见解。比赛项目简介汽车营销赛项以汽车后市场广阔的经济前景为背景,拓展“汽车营销”新概念,检验中 Vocational Car Marketing Competition officially became a national event in 2014. Once it appeared, it attracted wide attention from all parties and the active participation of secondary vocational schools due to the characteristics of hot spots, practical positions and secondary vocational training objectives set by the competition. Participate. In 2015, I guide students to participate in the competition, won the first prize in the country. In the training process, the training of vocational automobile marketing items in-depth thinking, the formation of preliminary insights. Brief introduction of the competition project In the background of the broad economic prospect of the automobile aftermarket, the automobile marketing competition expands the new concept of “automobile marketing”