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The most successful interactive campaigns have these five principles in common Reading Twitter recently,I came across a great quote by Tom Ajello(Meat99),who said Twitter is like“an army of deaf people shout- ing into a canyon.”This also describes the cur- rent state of traditional marketing. If ads are losing effectiveness,is the best solution to create more ads,increase fre- quency and heighten disruptiveness?Should you continue using the same words but louder?The problem is consumers no longer speak the language of traditional marketers. Instead,they speak digital.They control the
The most successful interactive campaigns have these five principles in common Reading Twitter recently, I came across a great quote by Tom Ajello (Meat99), who said Twitter is like “an army of deaf people shout- ing into a canyon. ” This If you are trying to create more ads, increase fre- quency and heighten disruptiveness? Should you continue using the same words but louder? The problem is consumers no longer Instead, they speak digital. They control the