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大型体育赛事尤其是对奥运会的新闻报道,不仅满足了受众对于奥运会这一体育盛会的信息需求,还能通过普及体育知识、传播体育文化进一步推动了我国体育事业的发展。《人民日报》作为主流党报,已经有60余年的奥运会报道历史,今年并推出专门的《奥运特刊》来报道奥运赛事。本文通过分析《人民日报·奥运特刊》对2016年里约奥运会的报道内容、报道形式以及报道理念,解析我国主流媒体在奥运新闻报道中文化传播的观念转变。
The large-scale sports events, especially the news coverage of the Olympic Games, not only meet the audience’s information needs for the Olympic Games, but also further promote the development of sports in China by popularizing sports knowledge and spreading sports culture. As the mainstream party newspaper, People’s Daily has been reporting the history of the Olympic Games for more than 60 years and this year it launched a special “Olympic Special Issue” to cover the Olympic Games. This article analyzes the coverage, reporting format and reporting concept of the 2016 Olympic Games in Beijing by analyzing the coverage of the “People’s Daily and Olympic Games” and analyzes the change of concept of the mainstream media in the Olympic media coverage.