一年一度的报刊征订工作又将拉开序幕。有人把此项工作喻为是办报人与读报人之间的一种“双向选择”。其实这种选择对于读报人来说是种主动的参与;而对于办报人来说是种主动的吸引。 如何使报纸能吸引更多的读者?怎样才能使读报人积极主动地参与其中?笔者认为,相互间增进勾通交流是非常必要的。因此,作为一名报人,想说几句心里话、实在话。 话题之一:物质产品要考虑市场需求。那么作为精神产品的报纸同样要考虑市场(读者)的需要。首先,办报人要成为读报人的“贴心人”、“知心人”。社会在发展,读报人的需求也在变。如实行社会主义市场经济体制以来,出现了许多新的思想观念和思维方式;社会的变迁,会引起人们互相关系和生活方式的变化等等。作为办报人 The annual newspaper subscription work in turn kicked off. Some people refer to this work as a “two-way choice” between the newspaper reporter and the newspaper reporter. In fact, this choice is a kind of active participation for the newspaper reporter; and it is a kind of initiative attraction for the newspaper reporter. How to make the newspaper attract more readers? How to make the newspaper reporter take the initiative to participate? I believe that mutual promotion of communication is necessary. Therefore, as a newspaper reporter, I would like to say a few words, honestly. One of the topics: material products to consider market demand. Then the newspaper as a spiritual product also need to consider the market (readers) needs. First of all, the reporter should become a newspaper reporter “caring person”, “caring person.” Social development, the needs of the newspaperrs are also changing. Since the implementation of the socialist market economic system, there have been many new ideas and ways of thinking. Changes in society can cause changes in people’s relationships and lifestyles. As a newspaperman