随着新媒体技术的飞速发展,行业内外的诸多舆情事件告诉我们:“新闻”、“记者”的定义正在发生着改变,全民皆记者、有事捂不住,任何一个企事业单位,尤其是国有大中型企业,都处在民众的监督和关注之下。特别是处于改革时期的企业,对某些问题的处理稍有不当,或者解释稍不到位,就有可能引发舆情危机。过去,电力企业在新闻宣传方面,一是不愿意宣传,往往多做少说或者只做不说;二是不懂宣传,在企业文化建设、品牌建设等方面的观念比较落后。而全球化与新媒体时代的到来,一些行业因其特殊性与重要性以及改革发展等方面的原因,成为舆情关注的焦点,也使得基层供电企业甚至都面临着不愿意宣传也不得不宣传、不懂宣传也得对外宣传的窘境。 With the rapid development of new media technologies, many public opinion events both inside and outside the industry tell us that the definition of “News ” and “Reporter ” is changing. Everyone in the world has a reporter who can not cover any affairs. Any enterprise or institution , Especially state-owned large and medium-sized enterprises, are under the supervision and concern of the public. In particular, enterprises in the reform period may be able to trigger public opinion crisis if they handle the problems somewhat improperly or explain slightly less. In the past, the power enterprises in the news propaganda, one is not willing to publicize, often do more talkative or do not say; the second is do not understand propaganda, in the corporate culture, brand building and other aspects of the concept of backwardness. In the era of globalization and new media, some industries have become the focus of public opinion because of their particularities and importance, as well as reform and development, etc., and even made the grassroots power supply enterprises even face the unwillingness to publicize or the publicity. Do not understand the publicity have to propaganda dilemma.