在现代营销策略的制定过程中 ,以往通常只注重利用购买者各类变数的差异性对市场进行细分 ,这样企业就在对外部市场的研究过程中 ,忽视了对企业自身特性 ,特别是企业核心竞争力的分析研究 ,失去了利用企业核心竞争力在市场上示意和保持竞争优势的机会。近年来 ,随着生产力水平 In the process of formulating the modern marketing strategy, in the past, it usually only paid attention to the market segments by using the difference of all kinds of variables of buyers, so that in the process of researching the external market, the enterprises neglected their own characteristics, especially the enterprises Analysis of the core competitiveness of the study, the loss of the use of the core competitiveness of enterprises in the market to show and maintain the competitive advantage of the opportunity. In recent years, with the level of productivity