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当下国内多数纪录片播放之后,大多束之高阁,很少有机会进行二次销售或衍生产品开发,投入大于产出。不过一些数据又很乐观,不少纪录片挺进“920”节目带,获得了民营资本的青睐。本文立足于安徽广播电视台的实践,提出纪录片要得到可持续发展,必须有成熟的商业模式,探究资金多元化下生产模式的多样化,完善人才培养机制,突破市场局限,大力开发衍生品、短视频,寻求商业定制和商业植入,走院线道路,进行跨界发展。
Most of the current documentary after the broadcast, most of the shelves, there are few opportunities for secondary sales or derivative product development, input more than output. However, some data are very optimistic, a lot of documentary into the “920 ” program with access to private capital of all ages. Based on the practice of Anhui Radio and Television Station, this paper proposes that in order to achieve sustainable development, documentary films must have a mature business model, explore the diversification of production modes under diversified funds, improve the talent cultivation mechanism, break through the limitations of the market, vigorously develop derivatives and short Video, seek commercial customization and commercial implantation, take the cinema road, cross-border development.