国内地板企业的发展大致可分为三个阶段:第一阶段是利用自身产能优势为同行或代理商提供OEM、ODM等多种形式的贴牌合作,从而赚取稳定的加工费。第二阶段是初步建立了品牌意识,在提供贴牌生产基础之上,借鉴其他企业在管理、工艺、营销等方面的经验,尝试以自主品牌方式参与市场竞争。第三阶段是全面建立自主品牌意 The development of the domestic floor business can be broadly divided into three stages: The first stage is the use of its own production capacity for the peer or agents to provide OEM, ODM and other forms of OEM cooperation, so as to earn a stable processing fee. The second phase is the initial establishment of a brand awareness, based on the provision of OEM production, learn from other companies in management, technology, marketing and other aspects of experience, try to own brand approach to market competition. The third stage is the full establishment of independent brand meaning