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网络经济的概念是,以网络为媒介所进行的经济活动,经济网络化是现代化高科技信息技术发展所推动的,随着计算机网络技术广泛应用的飞速发展,企业的营销管理随之发生了翻天覆地的变化。伴随世界经济和网络经济的到来,互联网的发展将改变人们的生活节奏。使人们的生活方式发生一系列重要而根本的变化,直接改变人们的营销环境,对企业的各个方面的营销发挥着重要的作用,对传统的企业营销方式提出了挑战。本文主要研究在网络经济时代下,企业营销管理的变革,以次提出相关解决策略。
The concept of network economy is based on the economic activities of the network as a medium, economic network is driven by the development of modern high-tech information technology, with the rapid development of the widespread application of computer network technology, the marketing management of enterprises has undergone tremendous changes The change. With the advent of the world economy and the network economy, the development of the Internet will change the pace of people’s lives. Make a series of important and fundamental changes in people’s lifestyles, change people’s marketing environment directly, play an important role in marketing of all aspects of the enterprise, and pose challenges to the traditional marketing methods of enterprises. This article mainly studies the change of marketing management under the era of network economy, and puts forward the relevant solutions.