当前,越来越多学生毕业走向社会后出现具备高学历而缺乏工作经验与知识实践应用能力的状况。尤其是艺术设计专业毕业生,由于缺乏广告设计实践经验与创新能力,很难满足用人单位需求。因此,作为教育者应当正视这种情况,在机遇与挑战共存的社会环境之下,分析探讨广告设计教学问题,并不断创新教学方式,为社会培养出满足发展需求的应用型广告设计人才。 At present, more and more students come to society after they graduate to a society with high academic qualifications but lack of work experience and knowledge practical ability. Especially the art design graduates, due to the lack of advertising design practical experience and ability to innovate, it is difficult to meet the needs of employers. Therefore, as an educator, we should face up to this situation, analyze and discuss the teaching of advertising design under the social environment of opportunities and challenges, innovate teaching methods and train application-oriented advertising designers who meet the development needs.