定位理论最核心的原理很简单,就是如何让企业的品牌在消费者心智中建立一种认知优势。现在企业面临的竞争越来越激烈,原因就是顾客在买任何一个产品时,几乎都有很多项选择。谁能建立起认知优势,谁就能获得很好的发展。但是定位理论在国内企业品牌的应用中,消费者心智却没有得到最大的重视, The core principle of positioning theory is very simple, that is how to make the brand in the consumer’s mind to establish a cognitive advantage. Nowadays enterprises are facing increasingly fierce competition because customers have many choices when buying any one product. Who can establish a cognitive advantage, who can get very good development. However, the positioning theory in the application of domestic corporate brand, the consumer’s mind has not received the greatest attention,