企业形象战略──现代企业成长的重要武器李宇兵，王妍改革开放以来，一方面由于企业自主权扩大给企业注入了新的活力，使企业成为自主经营、自我发展、自我约束、自负盈亏的独立经济实体；另一方面市场经济的逐步确立，也给企业提出了新的严峻课题，促使企业由单纯的生产... Corporate Image Strategy: An Important Weapon for the Growth of Modern Enterprises Li Yubing and Wang Xi since the reform and opening up, on the one hand, the company has injected new vitality into the enterprise due to the expansion of the autonomy of enterprises, making the enterprise become self-operating, self-development, self-restraint and self-financing. An independent economic entity; on the other hand, the gradual establishment of a market economy has also raised new and serious issues for enterprises, prompting enterprises to produce purely...