市场营销是一门实践性、应用性很强的学科,而中职学生恰恰是以实践和就业为导向的,他们的动手能力强,理解能力稍弱。本文结合两者的特点,提出在中等职业学校的市场营销教学中,要改革传统的教学思路,运用现代教育技术,促进教学方法的改革,结合案例和实际问题来学习理论知识,激发学生的学习兴趣。在此基础上,从案例教学、项目教学、启发式教学三个方面讨论了中职市场营销教学模式的优化问题。 Marketing is a practical, highly applied discipline, and vocational students are precisely the practice and employment-oriented, and their ability to start with a weak ability to understand. Based on the characteristics of the two, this paper puts forward that in the marketing teaching of secondary vocational schools, we should reform the traditional teaching ideas, use modern educational technology, promote the reform of teaching methods, combine theoretical and practical knowledge with practical cases to stimulate students’ learning interest. On this basis, the optimization of teaching mode of secondary vocational education is discussed from three aspects: case teaching, project teaching and heuristic teaching.