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目前,我国啤酒的年生产能力在3000万吨左右,设备闲置将近50%,在一个生产能力相对过剩的市场里,啤酒大战将不可避免。而在中国啤酒行业,有两支百万吨级的劲旅,一支是年产107万吨的青岛啤酒,一支是年产104万吨的燕京啤酒,两强之间的交锋更是令人瞩目。如今,双方都已把手伸到了对方的地盘,你中有我,我中有你,互相渗透。青啤与燕啤的明争暗斗由来已久,1996年,燕啤总产销
At present, the annual production capacity of beer in China is about 30 million tons, and the equipment is idle at nearly 50%. In a market where production capacity is relatively surplus, the beer war will be inevitable. In the Chinese beer industry, there are two million-ton-class teams, one is Tsingtao Beer with an annual output of 1.07 million tons, and the other is Yanjing Beer with an annual output of 1.04 million tons. The clash between the two teams is even more so. People watch. Today, both sides have reached out to each other’s sites. You have me among you. I have you in and penetrate each other. The battle between Tsingtao Brewery and Yan Brewery has a long history. In 1996, the total production and sales of Yan Brewery