营销者说我更喜欢用他/她来称呼消费者,更应该去“聆听”他们,了解他们的价值观、他们生活的琐事、他们的朋友圈子,他们内心深处的思想,往往这会比冷冰冰的数据更有启发性。在营销3.0时代,菲利普·科特勒说:“如果一个品牌不立足于带给消费者情感及精神的价值主张,无论这个品牌多大,会在5年内逐步退出历 Marketers say I prefer to use him or her to address consumers, and they should ”listen“ to them, understand their values, the chores of their lives, the circles of their friends, their inner thoughts, and often this More instructive than the cold data. In the era of marketing 3.0, Philip Kotler said: ”If a brand does not base its value proposition on consumer sentiment and spirits, no matter how big the brand is, it will gradually retire within five years