当今中国葡萄酒行业,除了张裕、长城、王朝等几个”老”品牌仍称霸江山外,“云南红”凭借独特的市场营销策略,在短短的5年里占滇、克黔、进两广、平四川、入湖南,进而凭“钓鱼台国宴用酒”欲挥师北上,迅速成为业内知名品牌。在葡萄酒大战的“枪声”中诞生成长起来的“云南红”,靠什么脱颖而出? 一见钟情:浪漫、传奇、时尚的独特风情葡萄酒大打肉搏战,第一步是吸引消费者注意,其关键是用有审美价值的记忆亮点作为支撑。在广告表现中,不论 Today’s Chinese wine industry, with the exception of Zhangyu, the Great Wall and the dynasties, is still dominated by several “old” brands. With its unique marketing strategy, Yunnan Red occupies Yunnan, Guizhou and Guangxi provinces in a short span of five years, Ping Sichuan, into Hunan, and then with the “Diaoyutai State Banquet wine” want to play north, quickly become the industry’s well-known brands. In the wine war “gunshots” born in the growth of the “Yunnan red”, what stand out? Love at first sight: the romantic, legendary, stylish unique style of wine fight melee, the first step is to attract the attention of consumers, the key is to use A bright memory of aesthetic value as a support. In advertising performance, no matter