一触即发的创意继“悄悄豆”和伊利“四个圈”分获当年冰淇淋单品销量第一之后,蒙牛找到了我们。与前两者不同的是,蒙牛的产品已经有了一个很好的品名:随变冰淇淋。蒙牛随变冰淇淋是巧克力架和奶油冰淇淋结合的产物,工艺非常特别。即使整支冰淇淋中的奶油全部溶化了,错综复杂的巧克力架依然完好无损。而且每只冰淇淋的巧克力架都不一样,就好像指纹一样,独一无二,非常奇特。只是这个独一无二的产品特性却很难让消费者在使用时感觉到,并不能构成蒙牛随变冰淇淋用来作为区别其他同类产品的USP,所以比较 Suddenly the creative Following the “quiet beans” and Yili “four circles” won the first year after sales of ice cream single product, Mengniu found us. The difference is that with the former two, Mengniu’s products already have a good name: with change ice cream. Mengniu ice cream with ice cream is a combination of cream and cream products, technology is very special. Even if the cream in the whole ice cream melts, the intricate chocolate shelf remains intact. And each ice cream chocolate rack are different, just like fingerprints, unique, very strange. However, this unique product feature is difficult for consumers to feel when using it, and does not constitute Mengniu ice cream as the difference between other similar products USP, so compare