在千禧之年到来之际,对比一下我们以前对“水”的认识和今天我们对“水”的看法,不知不觉我们走完了一个“万里长征”。不是“水”本身发生了什么根本改变,而是我们对“水”的理解和处理能力有了巨大变化。“水”越来越具有无与伦比的商业价值,这一价值在其实现过程中,将会因为我们大家的创意和努力,使“水”彻底脱离其传统的意义。从大的方面看,有两点与“水”有关的问题需要再认识:一、过去我们创造了什么和没有创造什么?中国饮料市场真正出现不到20年,甚至是最近10年间的事,发展到今日初 At the dawn of the millennium, comparing our previous understanding of “water” and our view of “water” today, we unconsciously walked through a “long march”. It is not that there has been a fundamental change in the “water” itself, but that our ability to understand and deal with “water” has changed dramatically. “Water” has increasingly unparalleled commercial value. In its realization, this value will completely separate “water” from its traditional meaning because of our creativity and efforts. From a large perspective, there are two issues related to “water” that need to be known: First, what did we create in the past and did not create? China’s beverage market has really been less than 20 years, even in the last 10 years. Things, developed to the beginning of today