在出版业由数量规模型向质量效益型的阶段性转移中，出版策划谋略的创造性应用，作为一种有效的竞争制胜之道，将出版竞争推向新的文化层面，提高到一个新的水平。首先，出版策划的应用，使出版社领导得以从新的视角俯视图书市场，以新的价值取向判别选题的优劣，使有些看起来 In the periodical shift of the publishing industry from quantity-scale to quality-benefit, the creative application of publishing planning strategies as an effective way to win the competition will push the publishing competition to a new cultural level to a new level . First of all, the application of publishing planning enables publishers to look at the book market from a new perspective and to judge the pros and cons of the topics based on the new value orientation, so that some may seem