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快速奔跑了十几年的中国楼市也需要“喘口气”了。令人欣喜的是,在此轮调整中,中国房地产已经有了一些“理性回归”的苗头。我们看到,房价打破了“只涨不跌”的神话,开始理性回归,上半年,全国70个大中城市中,新建商品住宅房价环比下降的城市达55个;我们也看到,房企们更为理性务实,一些品牌开发商迫于业绩的压力,以价换量促销打折、大打“亲民牌”吸引刚需及改善型人群,在公司战略上也不再是盲目地扩张而是做细做精,更加关注楼盘的品质
Rapid run for more than a decade of Chinese property market also need “breath”. It is gratifying that in this round of adjustment, China’s real estate already has some signs of “rational return”. We have seen that the price broke through the myth of “rising or not falling” and began a rational return. In the first half of the year, among 55 cities in China, the prices of newly-built commercial residential houses dropped 55 on a month-on-month basis. We also see that, Housing prices are more rational and pragmatic, some brand developers forced the performance of the pressure, price discounts promotional discounts, fight “people card ” to attract just need and improve the crowd, the company strategy is no longer blind Expansion but to do fine and fine, pay more attention to the quality of real estate