《鬼谷子》是战国时纵横学派理论、权术的总结。在争于力、争于智的风云变幻时代,纵横家们凭着超人智谋和善辩口舌,积极向各国君主推销自己,为其出谋划策,在很大程度上左右当时“国际”局势的发展,既可使盟国之间反目为仇,也可使敌对之国化干戈为玉帛,从而达到合纵连横的目的。《鬼谷子》这部旷世奇书,给当时的纵横家们制定了一套行之有效的推销谋略和技巧。这些丰富的知识对于现代公关,尤其是对求职或推销人员有许多宝贵的借鉴之处。 “Guiguzi” is a summary of the theory of vertical and horizontal schools in the Warring States period and the technique of power. In the era of fierce competition and ambition, the strategists have actively promoted themselves to the monarchs of various countries by virtue of their ability to conceive and excuse themselves, and made suggestions for them. This has largely influenced the development of the “international” situation at that time. This will allow the allies to revenge against each other, and it may also allow the hostile country to become a host country in order to achieve the goal of vertical integration. “Guiguzi” this worldly masterpiece has developed a set of effective marketing strategies and techniques for the strataists at that time. This wealth of knowledge has many valuable lessons for modern public relations, especially for job seekers or salespeople.