电视媒体实现赢利有两条道路,第一条道路是销售吸引观众的内容和服务,也就是通过收取节目收视费来赢利;第二条道路是销售收看节目的观众,也就是把与观众交流的途径标上价码卖给广告商。卖内容、卖观众,这已成为电视业发展百年来一种成熟的商业模式。而现在,随着频道资源的丰富以及城市化的发展,家庭购物作为一种新型的商业模式被引入到电视媒体业,成为电视媒体赢利的第三条道路。 The first is to sell the content and services that attract the audience, that is, to earn the profits by collecting the program fee. The second way is to sell the audience who watch the program, that is, to communicate with the audience Way to mark the price sold to advertisers. Selling content, selling the audience, which has become a century-old television business development a mature business model. Now, with the rich channel resources and the development of urbanization, home shopping is introduced into the television media industry as a new type of business model and becomes the third way for the television media to make profits.