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随着人类社会进入工业化时代、商品经济高度的发展,在市场激烈竞争的背景下企业形象设计逐渐产生。企业形象是一种无形的宝贵资产和财富,这就要求一个真正的现代化企业必须要树立自己的企业形象才能适应现代经济的发展。天津的滨海新区作为我国北方国际经济交流的重要枢纽和门户,其中的泰达微电子工业区的企业形象设计更需要创新、健全、整合和完善。本文旨在探讨企业形象设计在泰达微电子工业区的整合研究,以提高企业的整体发展优势。
With the development of human society in the era of industrialization and commodity economy, corporate image design has gradually emerged in the context of fierce market competition. Corporate image is an intangible valuable asset and wealth. This requires that a truly modern enterprise must establish its own corporate image to adapt to the development of modern economy. Tianjin Binhai New Area is an important hub and gateway for international economic exchanges in northern China. The corporate image design of TEDA Microelectronics Industrial Park requires innovation, soundness, integration and improvement. This article aims to explore the integration of corporate image design in the TEDA Microelectronics Industrial Area to improve the company’s overall development advantages.