随着商品经济的发展,广告业逐渐兴旺起来。一则优秀的广告不啻有助于扩大商品的推销,还可以给人以美的享受。因此广告的写作不应当仅仅是程式化的套语,它完全可以成为优美的艺术作品。可目前有些广告,别说艺术性,就连起码的逻辑规则也不能遵守。不符合 With the development of the commodity economy, the advertising industry is prospering. A good advertisement can help increase the sales of goods, and it can also give people a beautiful enjoyment. Therefore, the writing of advertising should not be merely a stylized formula, it can be a beautiful art work. At present, there are some advertisements, not to mention artistic, that even the minimum logic rules cannot be followed. incompatible