我国的广播事业曾有过辉煌的历史。随着电子技术的飞速发展,广播开始遭遇电视的严峻挑战。面对着电视的冲击,广播在经历了一个时期的低谷之后又迅速崛起,以全新的节目制作和传播方式,重新赢得了受众的青睐。事实证明,广播属于弹性媒介,服从并服务于人们的日常生活安排,而电视却恰恰相反,要求人们的日常生活安排来适应它。在重振广播事业辉煌的过程 The broadcasting industry in our country had a glorious history. With the rapid development of electronic technology, broadcasting began to face the serious challenges of television. In the face of the impact of television, broadcasting rose rapidly after experiencing a period of low ebb and re-won the audience’s favor with a new approach to program production and dissemination. Facts have proved that radio is a flexible medium, obey and serve people’s daily life arrangements, but on the contrary, television requires people’s daily life arrangements to adapt to it. The process of revitalizing the broadcasting industry is brilliant