“戊戌变法前后到辛亥革命前后”作为广告史研究的一个分期阶段,对于了解中国近代广告史的开端有重要意义,同时这一时期也是新闻史上的政治家办报时期。本文通过维新派代表人物梁启超的广告实践以及散见于他的言论中有关广告的内容,着重分析他是如何看待广告的,以及这种态度与他在政治上追求的国民思想之间的关系。 “Before and after the Reform Movement of 1898 to the Revolution of 1911 ” as a staging phase in the study of advertisement history, it is of great significance to understand the beginning of the history of modern Chinese advertising, and this period is also the period of running news of politicians in the history of news. This article focuses on the analysis of how he treats advertisements and the relationship between this attitude and his political pursuit of national thought through the reform of the advertising practice of representative Liang Qichao and the advertisements scattered in his remarks.