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一、奥运电视转播权的商业利益循环现代奥林匹克运动会可以说是电视和体育比赛完美结合的产物。由于电视的介入,奥运会突破了时空的局限,让全世界的观众能够通过电视欣赏精彩赛事。据预测,北京奥运会开幕式的电视观众将达到40亿人。电视除了让奥林匹克运动在全球产生巨大影响外,还在转播权的费用支付上给奥运会财政重要的支持,成为奥运会最大的收入来源。根据国际奥委会官方杂志《奥林匹克新闻》公布的数据,出售电视转播
First, the commercial interests of the Olympic Games broadcast rights cycle Modern Olympic Games can be said that the perfect combination of television and sports products. Due to the involvement of television, the Olympic Games broke through the limitations of time and space, allowing spectators from all over the world to enjoy exciting events through television. It is predicted that the opening ceremony of the Beijing Olympic Games will reach 4 billion television viewers. In addition to making the Olympic Games have a huge global impact, the television has also paid significant financial support for the Olympic Games and has become the largest source of income for the Olympic Games. According to data released by Olympic News, the official journal of the International Olympic Committee, televised sales