日前、在报纸上看到一则关于某企业无奈,退出打假的报道,叙述了企业打假的艰难,阅后深有同感.但对文章中所说:“企业打假,得不偿失”,这一观点窃以为值得商榷.企业打假是一项花钱的工作、只要开展工作,少不了要花钱,即使查出假冒打赢了官司,得到赔偿常常也是收不抵支,在打假难、取证难,处罚难,赔偿更难的今天,如果用简单的打假投入与获得的经济赔偿的多少来衡量打假成果的话往往是“得不偿失”所以想要以打假“养”打假,恐怕只有“退出”这一条路了. Recently, I saw a newspaper article on the helplessness of an enterprise and its exit from counterfeiting, which described the difficulties of counterfeiting enterprises and agreed after reading the articles. However, it is said in the article: “Enterprises fight fake goods at a loss.” It is worth discussing.Corporate fake is a money-paying work, as long as the work, ultimately have to spend money, even if the counterfeit to win the lawsuit, get compensation often fail to pay off, in the fight against the counterfeit goods, difficult to obtain evidence, punishment difficult . If the compensation is more difficult today, if we measure the amount of fake fruits simply by the amount of economic compensation we pay for the crackdown on fake goods, it is often “outweighed”. Therefore, if we want to foster “fake” fake fights, I am afraid that there will be only a “withdrawal” road.