随着体验经济时代的到来以及人们收入的提高,旅游消费的个性化趋势越来越明显。本文通过梳理金秀非物质文化遗产的基本状况以及开发和保护现状,基于昂普(RMP)分析,从资源、市场、产品三个方面对金秀瑶族自治县进行系统的评价认证,同时从体验经济的视角提出未来非物质文化遗产旅游的开发设想。 With the advent of the era of experience economy and the increase of people’s income, personalization of tourism consumption becomes more and more obvious. By reviewing the basic situation of Jinxiu intangible cultural heritage and the status quo of development and protection, this paper systematically evaluates Jinxiu Yao Autonomous County from three aspects of resources, markets and products based on the RMP analysis. At the same time, from the perspective of experiential economy, Put forward the development plan of intangible cultural heritage tourism in the future.