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中国电视业在完成极度的数量扩张之后,亟需新的促进生产力飞跃的契机。进一步的改革既包括宏观上的整体结构调整,也包括微观上对电视经营理念的再次突破。从这个意义上讲,考察和研究国外电视经营与运作机制,对于我国电视业有现实的必要性。 辛迪加是美国电视业独具特色、并经过长期实践后被证明行之有效的发行机制。它贯穿了美国电视产业的整个流程,成为产业发展重要的原动力和推动力。我们将陆续推出一组介绍文章,希望能为大家提供一些启示。
After the extreme expansion of the volume of China’s television industry, there is an urgent need for a new opportunity to promote the leap in productivity. Further reforms include not only the macro-structural adjustment as a whole but also a second breakthrough in the concept of television operation at the micro level. In this sense, it is necessary to study and study foreign TV operation and operation mechanism for the television industry in our country. Syndication is unique to the US television industry and has been proven to be an effective distribution mechanism after long-term practice. It runs through the entire process of the U.S. television industry and becomes an important driving force and driving force for industrial development. We will launch a series of introductory articles one after another, hoping to provide some inspiration for everyone.