当前,网络新媒体发展迅速,带来的经济效益十分可观,这给传统媒体带来了巨大的冲击,尤其是广电媒体。在这种情况下,广电媒体必须转变发展模式,以适应市场的需求。本文将探究广电媒体与新媒体的融合路径,努力打造新的节目样态与新的制作传播手段相结合的新型广电媒体。 At present, the rapid development of new online media has brought about considerable economic benefits. This has brought tremendous impact on traditional media, especially the media of broadcasting and television. In this case, the media must change the mode of development to meet the needs of the market. This article will explore the convergence path of radio and television media and new media and strive to create a new type of radio and television media that integrates new program formats with new production and dissemination methods.