作为在电信网络基础上出现的有线和无线通道方式等的互动式数字化复合媒体形态的新媒体,消解了传统媒体、国家之间、社群之间、产业甚至专业之间的边界,消解了信息发送者与接收者之间的边界,与受众真正建立联系,具有交互性和跨时空的特点,是一个不断变化的概念。新媒体给媒体行业带来了新的理念和模式,专业化越来越强,卖方市场转向买方市场等。新媒体与传统媒体最大的区别,在于传播状态的改变:由一点对多点变为多点对多 As a new medium of interactive digital composite media forms such as wired and wireless channel modes appearing on the telecommunication network, the boundary between traditional media, countries, communities, industries and even professions is eliminated and information is eliminated The boundary between the sender and the receiver, and the true relationship between the audience, interactive and across time and space features, is a constantly changing concept. The new media has brought new ideas and models to the media industry, increasing specialization, and the seller’s market shifting to the buyer’s market. The biggest difference between new media and traditional media lies in the change of communication status: from point to point to point to many