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随着生活水平的提高以及消费者节能意识的不断加强,由海尔推出的变频系列冰箱凭借“耗电变少、噪音变小、保鲜变好”的三大特点受到消费者的青睐。尤其是海尔“白马王子”变频系列在“5.1”黄金周期间上市后,销量持续攀高,占海尔中高档冰箱总销量的60%以上。到目前为止,海尔变频冰箱销量已扩大到占海尔中高档冰箱总销量的80%,并占全国变频冰箱市场90%以上的份额,同时也带动了海尔冰箱今年上半年国内市场50%以上的高增长。据统计,今年海尔冰箱国内市场将净增近十个百分点,相当于一个行业第六名企业的总量。
With the improvement of living standard and the continuous improvement of consumers’ awareness of energy-saving, the refrigerators with frequency conversion series launched by Haier are favored by consumers because of their three features of “less power consumption, less noise and better preservation”. Especially Haier “Prince Charming ” frequency conversion series in the “5.1 ” Golden Week listing, the sales continued to climb, accounting for more than 60% of Haier’s total sales of high-end refrigerators. So far, Haier inverter refrigerator sales have expanded to account for the total sales of high-end refrigerators in Haier 80%, and the country accounted for more than 90% of the inverter refrigerator market share, but also led Haier refrigerator in the first half of this year, the domestic market more than 50% increase. According to statistics, Haier refrigerator domestic market this year will net increase of nearly 10 percentage points, equivalent to the sixth of an industry total.