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一部《流星花园》使4位花样少年在一夜间风靡亚洲。就在一群群十五、六岁的女孩子尖叫着冲向F4的时候,各个娱乐媒体纷纷在猜测这4位少年出道一年以来究竟创造了多少利润,是1.5亿港元,还是15亿?就连美国的《时代周刊》都在纳闷,这个演技、歌舞技都平庸无奇的组合怎么能够在亚洲红得发紫?但如果把F4当成一个商品来看的话,你就一点儿也不会奇怪,反而会赞叹经纪公司创意的成功,甚至建议每个做市场营销的人都应该将《流星花园》当作一个经典的案例,好好研究一番。
A meteor garden so that 4 tricks young people in Asia overnight. Just as a group of 15-year-old and 6-year-old girls screamed and rushed to the F4, various entertainment media speculated exactly how much profit the 4 teenagers had made in the past year, at 150 million Hong Kong dollars or 1.5 billion? Even the US magazine Time wonders how the mediocre combination of acting and singing and dancing skills can make a big splash in Asia. But if you look at F4 as a commodity, you will not at all Strange, but will marvel at the success of the brokerage company creative, and even suggested that every person doing marketing should be “Meteor Garden” as a classic case, a good study.