微波炉市场两极分化趋势在行业整体的产能过剩中表现得越来越明显。据北京中怡康公司对全国千家商场微波炉的销售监督结果显示,去年前三位的品牌合计占去近9成的市场份额,市场集中度比上年提高了5个以上百分点。据了解,前几年微波炉还属新兴家电产品,市场潜力较大,吸引众多国内外企业加入,一哄而上、盲目上马、重复建设等致使微波炉行业在短期内出现供过于求的现象。有资料指出,国内微波炉厂家的产能早已突破2000万台,而国内市场有效需求不过600万台左右。从近年来市场反映的情况 The polarization trend of the microwave oven market has become increasingly apparent in the industry’s overall overcapacity. According to the results of the sales supervision conducted by Beijing Zhongyikang on microwave ovens in Qianjia Shopping Mall across the country, the top three brands accounted for nearly 90% of the total market share last year, and the market concentration has increased by more than 5 percentage points from the previous year. It is understood that the microwave ovens in the past few years are still emerging household appliances, the market potential is large, attracting many domestic and foreign companies to join, and the overwhelming, blindly launched, repeated construction, etc. cause the microwave oven industry to oversupply in the short term phenomenon. According to statistics, domestic microwave oven manufacturers have already exceeded 20 million units of production capacity, while the domestic market has an effective demand of about 6 million units. The situation reflected from the market in recent years