品牌无用论由于几十年计划经济的施行，使我国的众多企业缺乏竞争意识，他们只重生产，不重流通，认为只要产品质量过关，就不愁没有销路。“酒好不怕巷子深”，“皇帝女儿不愁嫁”便是其典型心态的描述。企业中人商标意识普遍淡薄，他们认为有无牌子关系不大，产品赚得到钱就 Because of the implementation of planned economy for several decades, many enterprises in our country lack awareness of competition. They only emphasize on production and do not emphasize circulation. They think that as long as the product quality is passed, there is no need to sell it. “Wine is not afraid of deep alley,” “the emperor daughter worry about marriage” is the description of the typical state of mind. Corporate trademark awareness in general weak, they think there is no relationship between the brand, the product makes money