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牛奶加鸡蛋式的早餐在食不裹腹的年代对国人来说无疑是奢侈的生活.随着生活水平的提高,这种似乎是西方化的生活方式也融入了国人的餐桌.但对我国的普通消费者来讲,牛奶仅仅是早餐的附加品,并未真正纳人日常生活的消费.为了启动奶业消费市场,改变我国的奶业消费现状,一种新的奶业消费将浮出市场,那就是“学生奶”消费.“学生奶”消费就是培养奶类消费习惯从学生做起.改革开放20年,我国奶业有了很大的发展,奶业市场已由原来的卖方市场转向为买方市场.特别是90年代以后,奶及奶制品品种繁
Milk-and-egg breakfast is undoubtedly a luxury for the people in the era of no-wholesale food. With the improvement of living standards, this seemingly westernized lifestyle is also integrated into the dining table of the people. But for our country’s For the average consumer, milk is only an add-on to breakfast and does not really absorb the consumption of daily life. To start the dairy consumer market and change the current situation of dairy consumption in China, a new type of dairy consumption will emerge from the market. It is the consumption of “student milk”. The consumption of “student milk” is to cultivate the consumption habits of milk from the students. In the 20 years of reform and opening up, the dairy industry in China has developed a lot, and the dairy market has shifted from the original seller’s market. For the buyer’s market. Especially after the 90s, the variety of milk and dairy products