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本文主要从儿童消费者与成年人消费者和儿童药品包装设计方面探究,以儿童与成年人安全性心理分析为基础,强调药品包装装潢上的图形、色彩、造型方面以及包装材料及技术对儿童安全心理的影响。文中的案例分析能够清楚表达本文的实际意义与应用范围。通过对儿童药品包装安全性针对不同人群心理表现对儿童药品包装做出总结,引导设计师注重儿童药品的安全性包装设计,为不同的消费群体提供安全保障,只有儿童与成年人消费群体共同适用的药品包装才能够得到更长远的发展。
This article mainly from the children’s consumer and adult consumers and children’s drug packaging design to explore the psychological analysis of children and adults based on safety, emphasizing the pharmaceutical packaging and decorating graphics, color, shape and packaging materials and technology for children The impact of safety psychology. The case analysis in this paper can clearly express the practical significance and scope of this article. Through the children’s drug packaging safety for different groups of children’s psychological performance of children’s drug packaging to make a summary, guide designers to focus on the safety of children’s packaging design, for different consumer groups to provide security, only children and adult consumer groups apply together The pharmaceutical packaging can be more long-term development.