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营销专业实践教学是我国职业院校教学中重要的一环。近年来,随着经济社会的发展,我国的市场环境逐渐变得成熟,成熟的市场环境对于营销人才的要求越来越高。然而,当前的职业院校营销专业教学方式并没有随着时代的变化而及时跟进,传统的营销专业教学方式依旧占据着主流。为了适应当前市场的要求,新的营销专业教学方式应当注重对学生实践技能的培养。
Marketing professional practice teaching is an important part of our teaching in vocational colleges. In recent years, with the development of economy and society, the market environment of our country has gradually become mature, and the requirements of mature market environment for marketing talents are getting higher and higher. However, the current teaching methods of marketing major in vocational schools do not follow the changes of the times in time. The traditional teaching methods of marketing major still occupy the mainstream. In order to meet the current market requirements, the new marketing professional teaching methods should focus on students’ practical skills.