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随着计算机和互联网的广泛普及,新媒体已经成为增强国家软实力的重要途径,同时也是高校思想文化的集散地,逐渐成为我国高校进行思想政治教育的一个重要载体。然而运用新媒体开展思想政治教育工作仍然存在一定挑战,其实际效果并不乐观,因此,开展有关新媒体下大学生思想政治教育的实效性研究十分必要。本文综合分析了运用新媒体开展思想政治教育工作的必要性,剖析现阶段所面临的现状与困难,并积极探索运用新媒体开展高校思想政治教育的方法,从而为增强高校思想政治教育的有效性献计献策。
With the popularization of computers and the Internet, new media has become an important way to enhance the country’s soft power. It is also a hub for ideological and cultural education in colleges and universities, and has gradually become an important carrier of ideological and political education in colleges and universities in our country. However, the use of new media to carry out ideological and political education there are still some challenges, the actual effect is not optimistic, therefore, to carry out the new media under the ideological and political education of the effectiveness of the study is very necessary. This paper comprehensively analyzes the necessity of using new media to carry out ideological and political education, analyzes the current situation and difficulties faced by the current stage, and actively explores ways to apply new media to carry out ideological and political education in universities so as to enhance the effectiveness of ideological and political education in colleges and universities Offer advice and suggestions.