在纷纭复杂的商品竞争中大凡优秀的经营者都力图企业的产品永盛不衰,总是全心倾注于商品市场,运用谙熟的经销韬略而获得成功。连胜自行车厂就是牢固树立这种市场意识,在驾驭瞬息万变的商品市场中作了有效的探索。1987年我国有一千多辆自行车因滞销而积压,有些自行车厂被迫破产或转产。但是,连胜自行车近四年平均每年以30%的幅度增长,产销一直保持着两旺的可喜景象。那么,他们获胜的奥秘在哪里呢? In the complicated and complex commodity competition, most of the excellent managers are trying hard to keep the company’s products prosperous. They always devote themselves fully to the commodity market and use skilled marketing strategies to achieve success. Liansheng Bicycle Factory is firmly establishing this kind of market awareness and has made effective explorations in driving the ever-changing commodity market. In 1987, more than a thousand bicycles in China were overstocked and some bicycle factories were forced to go bankrupt or change production. However, in the past four years, Shengli Bicycles have grown by an average of 30% each year, and production and sales have maintained a prosperous and encouraging picture. So where are the secrets of their victory?