媒体在当今社会发展中所扮演的角色、承担的职责越来越重要,其作用也被越来越多的政府官员所认识。在“新闻执政”的时代,媒体已经成为公共管理、构建和谐社会、加强执政党建设的重要工具和载体。其角色的不断丰富和转变,对传统的媒体管理方式提出挑战。因此,当今政府应对媒体的态度和方法,必须以沟通互动为核心。政府新闻学作为一门新的学科即将应运而生,这是研究如何在执政过程中正确运用媒体,让媒体发挥重要建设作用的学问,理应成为公共管理研究的一个组成部分。 The role played by the media in today’s social development is increasingly important and its role is recognized by more and more government officials. In the era of “news ruling”, the media has become an important tool and carrier for public administration, building a harmonious society and strengthening the building of the ruling party. The constant enrichment and transformation of its role challenge the traditional way of media management. Therefore, the attitudes and methods of the government in dealing with the media today must center on communication and interaction. As a new discipline, government journalism is about to come into being. It is an important part of the study of public administration to study how to use the media properly in order to make the media play an important role in construction.